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销售与配送

Assessment Passenger Marketing and Sales Performance for Royal Jordanian Airlines

  • Royal Jordanian Airlines
  • National Carrier founded in 1963
  • 52 destinations on four continents
  • Modern fleet of 25 aircraft

Project duration

  • Jan - Mar 2006

Services provided by Lufthansa Consulting

  • In-depth assessment of all marketing and sales function
  • Analysis of the current structure of responsibilities between the different passenger marketing and sales functions, the overall process and organizational efficiency and the passenger marketing and sales IT applications currently in use
  • Evaluation of the interfaces to other parts of the Royal Jordanian organization in the main decision making processes, the data sources for information of the international sales network and the reporting structures of the international sales network
  • Review of the organizational readiness for upcoming industry developments (eTicketing, online booking, etc.)
  • Presentation of best practice examples and recommendations
  • Conducting a management workshop

Project description

The existing passenger marketing and sales functions were assessed from a neutral perspective in order to enhance the business performance. Recommendations and best practice solutions were developed to improve process efficiency. Recommendations were also made concerning organizational adjustments.

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