 |
- Passengers 2004: 8,821.533
- Freight 2004: 26,044
- Aircraft movements: 160,746
|
Project duration |
|
Services provided by Lufthansa Consulting |
- Detailed analysis of air passenger and air cargo flows between Europe and the Philippines
- Market segmentation by travel purposes and commodities, respectively
- Detailed analysis of current and historic competition on relevant routes including frequencies, aircraft applied, pricing
- Technical assessment of Stuttgart and Manila's airports' technical capabilities and requirements
- Analysis of operational capabilities and limitations of available aircraft types
- Routes specific passenger demand forecasts for various scenarios
- Route profitability analyses for all analyzed routes and potential aircraft types
- Relationship Management to the respective Airline Board Members
|
Project description |
In a market environment of hub-and-spoke airline networks, the introduction of intercontinental scheduled services from/to secondary airports is a major challenge for airport marketing. This project was designed to evaluate Stuttgart Airport’s market potential on routes to the Far East and to efficiently support the marketing initiative to attract a Far Eastern carrier. |
