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- Passengers 2004 in millions: 51.098
- Freight 2004 in thousands: 1,723.6
- Aircraft movements 2004: 477,475
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Project duration |
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Services provided by Lufthansa Consulting |
- Design of a customized training concept
- Integration of actual business cases and respective route potentials
- Demonstration of an airline network planning methodology and IT-decision support tool
- Discussion of alternative marketing strategy options in case of low capacity
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Project description |
Development of a customized training session on airline network management to improve the airline marketing performance and to implement the airline decision making methodology. Furthermore the identification of fields of additional airline support in the airport's marketing and know-how transfer to the airport marketers. |
