航空网络管理

• 100 % owned by Government of Tunisia

• 90 destinations

• 29 aircraft in service

• Passengers 2002 (million): 3,15

• Operating scheduled and charter flights

• Project will shap the processes in the supply chain making the company more efficient and flexible

• Company made a loss of 40.1 Mio. USD in 2001

Project duration

• Jul 2003 - Sep 2005

Services provided by Lufthansa Consulting

• Network analysis
• Assessment of the established sales organization and strategy
• Development of a new sales and destribution strategy
• Market Potential Analysis and Competitors Analysis
• Development of strategic scenarios (commercial)
• Evaluation (financial and qualitative) of chosen scenarios
• Implementation support (organization and processes)

Project description

Lufthansa Consulting was commissioned to develop a commercial strategy for TUNISAIR. Following the necessary internal and external analysis and the development as well as the financial and qualitative evaluation of the scenarios, Lufthansa Consulting will support the implementation process.

The project had three phases.
The first step was to assess the current commercial performance, analyze the competitive environment, conduct a SWOT analysis and to identify key value drivers.
In the second phase, Lufthansa Consulting developed commercial strategy options and conducted an evaluation of the alternatives. Based on this evaluation TUNISAIR will select the best alternative.
During the third and final phase Lufthansa Consulting will support the implementation process, which includes the optimization of the organizational structure as well as the adoption of working procedures to the new strategic orientation.